WebProWorld Marketing Forum |
$500 to spend on promotion
I have about $500 to spend on promoting my website.
I am thinking about spending $299 to add my site to the Yahoo directory and then
at least $80 on PRweb.
Paying for it. Where to buy links?
Where is the best place to buy quality links. Most of the sites I am finding look
like scams.
Looking for a complete email campaign management provider
I'm looking for a company that can handle a small opt in email campaign for about
8000 customers. Ideally, the provider would be able to write copy, create an html
email and send it and provide me with as much analytic info to help me use the
list to my best advantage.
|
|
12.09.05
Connecting The Lease Enterprise Through Lease Management Software
 By
Madhu Natarajan
Information Technology has improved the leasing process, parts at a time. Every
company has evolved some manner of maintaining customer information.
Accounting software has kept the back-end humming. The sales force has devised
methods for maintaining customers and then bridging them with funding sources.
The vendor is contacted when an order needs filling. Further down the chain, the
collections process is managed independently. And, the savvy leasing business
has found ways of retaining customers to keep the process alive.
Limitations of the traditional Lease Management Software
But the permeation of technology has been sporadic, at best. Thus far, the existent
lease management software have spot lighted sections of the leasing process, affecting
each uniquely, independently and in isolation from the whole lease operation.
This has forced companies to tie together the disparate sections of the lease
process manually, without using any lease management software. Inevitably, intervening
to help one part of the business communicate with another without a technical
platform such as lease management software to collaborate both parts creates inefficiencies.
While financial data would help the sales-force negotiate with repeat customers,
the sales-force may not be privy to the relevant information easily devoid of
innovative leasing software. The lessee may be offered an online lease application,
but a potential funding source is not intimated of the new request until much
later. Unfortunately, the disjointed nature of traditional technology necessitates
physical intervention almost every time one link of the lease chain needs to be
connected with another.
Improving productivity through consolidated lease management
Here's where concepts like Customer Relationship Management (CRM) and Supply Chain
Management, so successfully used in manufacturing and telecommunications, become
relevant to lease management. Today, Internet-driven technology such as the lease
management software can consolidate the entire leasing process, beyond simply
improving its various sections in isolation. Productivity-wise, this consolidation
will do to the leasing business what the assembly line did to automobile manufacturing.
And, if implemented wisely, the cost of this technology is quickly covered many
times over by the resulting synergy - and the quantifiable savings -- that it
brings to the leasing enterprise, regardless of its size.
Managing leasing relationships through the Lease Management software
Lessor <------> Lessee
The lessee-lessor relationship, for one, fits intuitively into the Internet model
of the lease management software, given the high level of interaction it requires.
After all, lessees have ongoing and insatiable needs, ranging from the most basic
monthly invoice to the more complex asset-dependent property tax management specifics.
Lessees with numerous assets under each of their leases, for instance, need a
specialized flow of information to track their assets and stay abreast of their
accounts by way of an effective lease management system. With a lease becoming
a service rather than a mere financial product, lessors have to find ways of catering
to the growing customer demand for information. One cannot help wondering why
the systems they use for lease management, veritable storehouses of the needed
information, don't have CRM functionality. Indeed, CRM is as relevant at point-of-sale
as it is during the lease process; it allows lessors to understand a lessee's
ongoing needs and even distinguish one customer from another. An online interface
by means of lease management software can form the perfect channel of information
exchange for the data-starved lessee.
Lessor <------> Funding Source
Driven by tight marketing conditions and innovative funding models, the unique
investor-lessor relationship can also benefit greatly from the use of technology
via lease management software. Typically, lessors sell receivables, in whole or
in part, to various investors to fund their leases. In some cases, the residual
value is even sold separately with the investor and lessor sharing the proceeds
generated from off-lease remarketing, contingent on various realization thresholds.
But, regardless of the level of complexity in their relationship, there is one
undeniable truth: Information that is already present with the lessor has to somehow
travel to the investor. Typically, this entails hours of error-prone report and
document preparation, the need for pain-staking clarification and, possibly, re-reporting.
Again, these inefficiencies beg a rather obvious question: Why not let the investor
get the information it needs, in a controlled, secure and real-time environment,
devoid of manual intervention? Shouldn't it be possible, at least in theory, for
the investor to view information that lives with the lessor without the latter's
direct involvement? With an Internet based lease management system, this becomes
a very practical possibility. Once the lessor determines the type and extent of
information access it wants to offer, a customizable Web interface can provide
the forum that eliminates the traditional inefficiencies of the lessor-investor
association.
Read
the rest of the article
About the Author:
Madhu Natarajan became the CEO of Odessa Technologies, Inc. He has consulted for
various companies including Caterpillar, Inc and Crowe Chizek, LLP; Madhu brings
with him an extensive research based leasing background with 5 years of leasing
software experience. He holds a Bachelor's degree in Computer Science and Business
Administration from Monmouth College, Monmouth, IL; Madhu graduated Magna Cum
Laude. Fax copy to 610-293-9903 |
