Marketing Logistics And Supply Chain Management

By Christopher P. Sciacca
Expert Author
Article Date: 2009-03-06

When I started this blog several years ago my intent was to give it a good effort for a few months, but I never thought that I would still be doing it to this day. Besides my passion for supply chains and the hits that the blog continues to generate, I am also driven by this blogs ability to generate new interest in the supply chain profession.

For this reason I was thrilled to get a package yesterday from Hory Sankar Mukerjee in India who recently had an informative and educational textbook published called Industrial Marketing.

In Chapter 11 Hory focuses on marketing logistics and supply chain management and he dives deeper into the value of logistics channels, inventory holding and the future of supply chain management. In this chapter Hory reprints, with my permission two of my blog posts, one on using wind power for logistics and the other about suply chain innovation. This is a great honor. If that wasn't enough, the proceeds of the book will support educating the deprived children in India, who cannot afford to go to school.

To download a high resolution cover and the table of contents I have hosted them within the IBM Greenhouse, a free, new cloud computing tool.

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About the Author:
Christopher P. Sciacca is located in Brno, Czech Republic where he is the manager of strategic communications for Europe and Africa for IBM's global delivery business. His responsibilities include helping global delivery employees across Europe and Africa understand IBM's strategy and how they contribute to it. He is also introducing the latest in Web 2.0 technologies including virtual worlds and social networks to employees to help them make connections that count globally. He is also responsible for external communications, where he works with members of the press, academia, government officials and analysts to help them understand IBM's strategy of becoming a globally integrated company. He currently keeps an acclaimed and widely read blog called "Why supply chains rock?", which takes a simple, yet entertaining look at the impact of supply chains on daily life.